Performance marketing or cost per acquisition (CPA) is unlike traditional advertising because you only pay for results. Traditional advertising charges for distribution, impressions and clicks with no guarantee of ROI. With performance marketing you only pay for desired results, typically a new customer or lead.
We work with you to choose the desired action; a consumer registration, a lead or purchase, software and mobile application installations, or any other consumer action you value.
Based on your metrics and goals, you determine the value of the CPA or action. That value is the payout we provide to our publishers for generating the conversion. We make a margin off each conversion, only getting paid when we deliver.